Get Your Business On The Map
It’s all about getting your business known to the locals. The days of the yellow pages are nearly gone. People search on Google to find local businesses for their needs. Find out what search phrases people are finding your local business listing on, and ways to optimize your listing to get more local customers to your business location.
We generate reports to create local marketing strategies for your company to maximize its exposure to customers in the area looking for what you provide. For example if a lot of customers are looking for a particular service you don’t yet offer when they arrive at your listing you can plan to provide it in the future for your customers.
– Click Through Rate is the rate by which your ad is seen (called ‘impressions’) versus people who click on the ad and visit your site (resulting in possible ‘conversions’). Google penalizes you for ineffective ads by charging you more, but if the ads are effective (has a higher CTR), Google rewards you with more ad exposure for the same price.
– The rate by which customers who are visiting your site (via your ads) purchase your product or service. This is how you would quantify how effective the ads are, compared to blind ads such as TV and radio ads.
– This method works like regular advertisements except you are not connecting to customers blindly like on the TV and radio. These ads that we create for you will not be viewed by random people who just happen to be on the internet or watching TV. Your ads will be presented only to customers who are already looking for your particular product or service. Advertising this way means they will be more inclined to do business with you because they were already searching for you in the first place. This method insures that your ads will be in the right place at the right time. Our company will even go further by keeping you informed with bi-weekly reports and updating your ads periodically to make sure you get the most effective ads, and even targeting your ads to geography and keyword demographics.
– Your ads are periodically changed and adjusted to best attract customers. This extra measure is done not only to increase your CTR, but also to find the best ads that work for you specifically. This helps you because as your CTR increases, so will your exposure and business.
– We ensure that your ads are geographically specific or target key areas that benefit your business. Your ads essentially become a waste if they appear in foreign countries or areas outside your business target– this also lowers your CTR and conversion rate. At our company, we put in the research to ensure the appropriate customers view your ads and this also applies to the time the ads appear. A lot of times customers are not likely to shop at odd hours so we would limit your ads to the hours they do the most shopping and also to your business’s hours of operation, if that is an issue. Doing all this will greatly improve your CTR and conversion rate.
